Wednesday, March 18, 2009

Smashing website!




Smashing Magazine.com, a site dedicated to web designers and developers featured the sak website in an article titled Showcase of Beautiful Fashion Websites. In the article, the sak website is noted for its hand-drawn design elements and use of light colors!

Great work creative team!


Thursday, March 5, 2009

Stylecaster focuses in on Lorae Russo: Creative Director at large!



Styelcaster.com, an interactive site dedicated to style and fashion has featured Lorae Russo in the Style Setter section!

Check it out here!

Wednesday, March 4, 2009

sakroots at The 2009 Film Independent's Spirit Awards


Sakroots was the exclusive gift bag of The Official Presenter Gift Lounge backstage. As celebrity nominees and presenters entered the lounge they were given sakroots limited edition Pax Eco Weekender’s to tote around their swag as well as a selection from the Eco Harmony or Indio Crochet collections in a variety of solid, space dye and dip dye color waves. Film Independent’s Spirit Awards is a celebration honoring films made by filmmakers who embody independence and who dare to challenge the status quo.

Along with gifting, we were able to chat it up with a ton of celebrities educating them about sakroots including Jessica Alba, Mary Kate Olsen, Sheryl Crow, Anne Hathaway, Sandra Oh, Mena Suvari, Robin Wright Penn, Rosie Perez, Justine Bateman, Kerry Washington, Eliza Dushku and Teri Hatcher… along with many male celebrities.

Posted above from left to right: Blair Underwood, Dominic Monoghan, Illeana Douglas, Chiwetel Ejiofor, Kerry Washington, Billy Boyd.